DON'T BE LATE FOR THE FUTURE, GO TO THE COCKPIT

Heated debate about the future of Marketing Science on the one hand, continues in full swing as businesses get a competitive advantage to stay one step ahead... and always read the future clearly seems to have climbed Everest, to the point of the historical progress of marketing nowadays, while from a scientific viewpoint, is much more complicated and multi-disciplinary character.

What is marketing science whispering to us so that we are not late for the future? The root and key answers to this critical question are quite vital... the whole point is actually understanding marketing! First, big data-based, user-oriented and accurate-time marketing will continue to bury traditional and mass marketing in history. For example, Mark Pritchard, a Senior Brand Manager at Procter & Gamble (P&G), was considered a big blunder in the marketing world after he criticized Facebook ads for appealing to a very narrow and limited customer base. Because it points to the application of “one special tailor-made advertising per individual person” that will come in marketing. It is likely that marketers and accountants who clash with each other today will already realize that they need to create synergies by working together to survive in the future.

In connection with this, marketing professionals will work more closely with their associated stakeholders and process partners to engage in Integrated Data hunting. But in this way, marketing professionals will fully understand customer profiles, dominate the process holistically, and see the big picture. A detailed map of customers ' long journey can be drawn by combining all the information scattered across different platforms, vehicles and databases spread across a mosaic spectrum.

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“The Circle”, which entered the vision a few months ago and starred actors such as Tom Hanks and Emma Watson, is actually a good example at this point, already proving that marketing and technology will be best friends who walk shoulder to shoulder in the future. In the film, Big Data (big data) with the help of or holds the subject of the transition from marketing to exact hit marketing is processed. When everyone's data is collected in a single center, the Circle (circle) is actually completed, social media transparency is ensured, and the company with personal data takes flight. No doubt, how dangerous marketing can be in the context of cloud and data security when combined with technology is also effectively processed.

In addition, content creation and sharing within the scope of enterprises ' marketing activities will continue to be important in the future, while video content and virtual reality will be the leading actors in marketing. It is at this point that the success of Pokemon Go comes to mind. In addition, as the Internet of Things (IOT) turns from a crawling baby to a running boy, businesses will be able to absorb incredibly valuable data from billions of interconnected devices and channel it into marketing activities. In this way, Marketing Science will further melt the ice between customers and businesses. Similarly, artificial intelligence and chatbot will be important puzzle pieces that complement marketing applications. Live streaming will be an effective marketing weapon. For example, given universities that also start using live streaming on promotion and preference days, we can understand that marketing has blinked another eye at us about the future. Customers are now looking for a more interactive atmosphere. In parallel, mobile users will need to be addressed more in terms of content, advertising and online experiences.

Finally, in the future businesses will also have to create more positions in their marketing departments. For example, L'oreal has already opened up digital marketing manager positions. Companies will also better understand the importance of conquering the hearts of customers through brand storytelling. Let's remember Steve Jobs ' 2005 Stanford University graduation speech, no Apple ad has ever been so effective. Then don't be late for the future in Marketing, get in the cockpit!

http://www.marketingturkiye.com.tr/haberler/gelecege-gec-kalma-kokpite-gec/